Hairstory is a new way to see hair. 

New Wash is a new way to clean hair. It allows people to discover their hair for the first time – probably since childhood.

These are styling products created to encourage hair to do what it wants to do, not force it. 

Use one New Wash instead of dozens of shampoos and no conditioners.

Less is More.

Sophisticated, yet simple, and scented with oils from cold-pressed and steam distilled herbs, our formulas are free of parabens, PEGs, petrochemicals, phthalates, silicones, synthetic polymers, sulfates, dyes and chemical fragrance. 

Our scents are custom mixed by hand for each batch using only organic essential oils.

We are: A woman-owned haircare line focusing on non-gendered chemical-free scents, eco-conscious glass packaging, and non-toxic formulas that deliver high performance with low environmental impact.

At Cult & King, we’re obsessed with ingredients on our fantastical quest to make the finest natural, botanical, sustainable haircare, skincare and shave products in the world, because we believe that natural, botanical ingredients inherently lead to real beauty. That means sweating the details of every single ingredient in our products:

• Purest essential oils. 
• Ethically-harvested natural botanicals, chock full of organic ingredients.  
• More concentrated formulas because water is not used as a cheap filler, like so many other products do.
• pH balanced for skin and hair. 
• All vegan, with the exception of organic beeswax in one formulation.